LendingTree® announced that Brad Wilson has joined the company as its new chief marketing officer. Effective immediately, Wilson will oversee LendingTree's brand strategy, marketing operations and consumer engagement as the company continues to expand into new financial service categories.
Previously, he was at Travelocity. Wilson was instrumental in the company's performance turnaround, revitalizing the Travelocity brand in North America prior to the company's sale to Expedia, Inc. Wilson was then appointed general manager of the Travelocity business inside of Expedia, Inc., where he was responsible for the retail operations and profitability of the business, brand strategy, marketing efficiency and customer lifecycle management. He successfully led the company through its highest level of profitability and new customer growth on record in its first full year of integration into the Expedia portfolio of brands.