The August findings of an ongoing IBM Institute for Business Value (IBV) survey of global consumers reveal that across the globe individuals remain highly concerned about the impact of the COVID-19 pandemic on their daily lives, but there are clear differences in outlook across age groups and countries.
The survey of more than 14,500 adults across Brazil, China, Germany, India, Mexico, Spain, the United Kingdom and the United States showed that due to the pandemic, individuals are making marked changes in how they work, shop and live — new habits that may not shift dramatically even once a vaccine becomes available.
“Our data tells us that many individuals are looking for more transparency and flexibility from their emp
