The female economy is poised to outpace the economy of some of the biggest nations in the next five years, reported Frost & Sullivan’s latest research, Global Mega Trends to 2030.
With more women entering the workforce, there will be a significant shift in financial and economic power toward women — both in the household and in professional environments.
“The increasing economic power of women will result in a big transformation in product design and marketing. Women are expected to spend more than $40 trillion this year, ushering in the need for more focused user-centric strategies and products,” said Archana Vidyasekar, global research director, Visionary Innovation Group. “An interesting trend to note is the change in gender strategies, moving from being women-centric to more gender-neutral. In many ways, this is the key to succeed with this segment. Women are not asking for exclusivity, they are looking for inclusivity — gender-neutral
