Taco Bell is looking long-term as it reinvents what it means to be a restaurant of the future. On track to have 10,000 restaurants open globally this decade, the brand is leveraging a multitude of design formats to enhance and redefine both the customer and team member experience in the quick-service restaurant space in a constantly shifting world.
Prior to COVID-19, the company has been creatively pushing its branding opportunities, from hosting wedding nuptials at its Las Vegas Cantina to creating a fashion collection collaborating with Forever21, known as the Forever 21 x Taco Bell collection. And it had its pop-up tacoasis hotel, The Bell, in Palm Springs, Calif., in Summer 2019. The fast-food chain decked out the V Palm Springs hotel with Taco Bell–themed everything.
In collaboration with its franchisees, Taco Bell
