Caruso announced its investment into cryptocurrency through a partnership with Gemini, a cryptocurrency exchange and custodian. Caruso has made a significant initial investment in bitcoin as part of its treasury management strategy, making the firm the first to adopt the technology in the real estate industry, continuing to pioneer new technology and experiences for guests throughout its retail ecosystem. Reinforcing the company's belief in the robust future of cryptocurrency, Caruso will also be accepting rent payments for both residential and retail properties in bitcoin, subject to applicable laws.
Rick Caruso, founder and CEO of Caruso, said, "I believe Bitcoin and cryptocurrency will play an important role in our collective future, and working with Gemini now will bring unparalleled experiences and pioneering technology that add real value to our guest experience. We envision a myriad of opportunities where we can better engage our guests and enhance their experienc