Blue Wheel, an omni-channel digital commerce agency, and Retail Bloom, an ecommerce marketplace agency, announced their merger to form the joint venture Blue Wheel.
With the financial backing of Longshore Capital Partners, the new partnership increases Blue Wheel's ecommerce revenue under management to more than $1 billion across its clients.
“Brands have notoriously looked at ecommerce as a bifurcated strategy — on versus off Amazon. Over the past few years, agencies followed suit and became either Amazon agencies or ecommerce agencies that focus on brands’ owned websites. By partnering with our friends at Blue Wheel, we can now bring our incredible expertise together, servicing a brand’s complete omni-channel strategy with a singular point of contact,” said Tom Sesti, former Retail Bloom president and now Blue Wheel president. “This is our answer to ecommerce now and in the future.”
