Arielle Gross Samuels, currently serving as Blackstone’s global head of marketing, has plans to join General Catalyst as its chief marketing and communications officer, according to Wall Street Journal. Catherine McNulty will replace Samuels.
Samuels joined Blackstone as its global marketing in 2022. At Blackstone she ran the alternative asset manager’s marketing efforts, including the company’s first major advertising campaign and the creation of its brand platform, “Build with Blackstone,” according to the article.
