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Apollo launches New Markets to expand opportunities for everyday investors
Other - APRIL 28, 2025

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Apollo launches New Markets to expand opportunities for everyday investors

by Elise Mackanych

Apollo Global Management has launched a division to oversee four businesses focused on increasing access to investments and forming relationships with asset managers. The venture will expand access to everyday investors by leveraging semiliquid investment products, expanding into emerging regions and utilizing strategic partnerships.

This division, New Markets, will be managed by Neil Mehta, former head of strategy at Apollo. Mehta will oversee the four business lines, including their traditional asset management, defined contributions, tax-advantaged solutions and digital markets. The estimated amount of assets from the four business lines is up to $60 trillion, with $40 trillion in actively managed public assets and $20 trillion in defined contribution plans, according to Bloomberg.

Many alternative asset firms are finding ways to collaborate with traditional asset managers to access individual investors’ wealth. New Markets is a response to alternative investors s

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