AlphaCore Wealth Advisory, an independent wealth advisory firm, has announced the addition of Brave Family Advisors, a boutique wealth practice overseeing $700 million in client assets. The transaction strengthens AlphaCore’s presence in the Northeast, expanding the firm’s reach in a strategically important wealth management market and advancing its long-term growth strategy.
Founded in 1992, Brave has served high-net-worth and ultra-high-net-worth households for more than three decades through a comprehensive, personalized family office approach, building a strong reputation for helping clients navigate financial complexity. Led by founder Brett Haire and president Scott Morrison, Brave joins AlphaCore with a team of eight professionals, including four advisers. The partnership reflects a multi-year relationship built on trust, cultural alignment and a shared commitment to client service. The transaction adds experienced talent, infrastructure and enhanced service capabi
