Alex Craddock is joining Citigroup as its new chief marketing and content officer, he announced in a post on LinkedIn.
Craddock will report to David Livingstone, chief client officer at Citigroup. In his LinkedIn post, Craddock wrote, “Citi is one of the world’s largest financial institutions with a long and storied history and now under the leadership of Jane Fraser and the Citi Executive Management team it is undertaking a significant transformation. One that is fulfilling on an inspiring strategic vision that I am excited to be able to contribute to personally and in partnership with the Citi marketing and content team, as well as, my soon to be, many colleagues in Citi around the world.”
Prior to the hire, Craddock was global chief marketing officer at BlackRock. He has also held positions at HP, Visa, Xerox, The Communications Agency, Nexus Hakuhodo, Hondo Motor Europe and Groupe Renault.
Reflecting on this career arc, Craddock commented, “Not the n