FS Investments, an $86 billion global alternative asset manager, has announced its rebrand and renaming to Future Standard.
Future Standard will operate under a unified identity following its transformational combination with Portfolio Advisors, delivering an integrated experience across the firm's investment strategies. Both firms have long been known as first movers in the private markets, and the rebrand signals a commitment by the combined firm to remain at the leading edge for clients.
With a specialization in the U.S. middle market, Future Standard is focused on a segment that is essential to economic growth but remains underrepresented in many investor portfolios. The middle market includes more than 200,000 companies generating between $10 million and $1 billion in annual revenue. As 99 percent of these companies are privately held, it makes access difficult without the right relationships, expertise and structure.
Future Standard's investment approach c
