Shop Talk: Single-family housing market catches fire, while the apartment sector starts to cool Ivy Zelman, CEO of Zelman & Associates, says the U.S. housing sector is experiencing a de-urbanization trend, people are moving from high-cost to lower-cost markets, millennials are having babies and buying single-family homes, and mortgage rates and home inventories are at record lows. Add it all up and Zelman is calling housing a relative winner among U.S. economic sectors. (07/2020)