Looking down from the window in the press centre at the start of this year’s EXPO REAL, I couldn’t help but stare in wonder at the sheer number of people that were streaming in from every corner of Munich to enter the fair.
44,536 people from 72 countries swarmed into the vast Neue Messe München exhibition centre (many of them seemingly unaffected by the previous night’s beer drinking at the close of Oktoberfest) where 2,095 exhibitors awaited them, ready to make deals, build new connections and have a catch-up over some bratwurst and sauerkraut.