A home from home: Aparthotels are driving the growth of Europe’s extended-stay sector
The world of work is changing in a myriad of ways. One of the most striking of these alterations is that of workforce mobility. Globalisation and technological advancement are giving birth to increasingly nomadic tribes of consultants, executives and sales professionals.
Permanent relocations are one aspect of this trend. Another is the temporary relocation of employees for weeks or months at a time, for training or project purposes.
This development has sparked enormous demand for temporary living spaces that offer a high standard of amenities. To meet this need, serviced apartments have begun to appear in greater numbers across many parts of Europe.
Pinning down a precise definition of serviced apartments is tricky, as opinions vary. Hoteliers refer to them as extended stay, but the residential sector has labeled them as forms of short-stay accommodation. Horwath HTL, the hotel, leisure and tourism consultant, describes serviced apartments as fully-furnished a