Deeply interconnected search and checkout functions on ecommerce platforms have enabled the discovery of products and services. Fintech-as-a-service has enhanced tight integration by improving the security of transactions and simplifying payments. Together they have set the stage for the next wave of innovation in online shopping.

Enter large language models (LLMs). The integration of LLMs into digital wallets such as Shop Pay, Cash App and Apple Pay could create “purchasing agents” that transform ecommerce. Functioning as AI agents embedded in digital wallets, purchasing agents should simplify the purchasing journey from one click to one query by combining product discovery and payment processes. Their potential could extend beyond ecommerce to the entire online economy, from travel bookings to ride hailing and restaurant deliveries.

According to research, by 2030, AI agents could drive nearly $9 trillion in global online spending. That would include AI integratio