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Institutional investors enter $508b sports industry
- September 1, 2025: Vol. 12, Number 8

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Institutional investors enter $508b sports industry

by Elise Mackanych

The $507.7 billion global sports market is expected to reach $862.6 billion in 2033, and investors are shifting their attention to how they can participate in this growth, according to an ORG Portfolio Management report titled Sports, Media and the Search for Uncorrelated Returns. A sector that traditionally has drawn exclusively ultra-wealthy individuals is transitioning to an accessible and lucrative opportunity for all investors.

Given the sports sector’s steady appreciation, predictable cash flows, portfolio diversification and scarcity, it is a haven during volatile economic times. According to ORG, Major League Soccer (MLS), the National Basketball Association (NBA), Major League Baseball (MLB), the National Hockey League (NHL) and the top National Football League teams have all outpaced the S&P 500 during the past 20 years.

The sports industry is predominantly a media business, as more than 50 percent of revenue is concentrated in media and broadcasting ri

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