The self-storage sector is showing signs of recovery and growth, according to the National Self Storage Report by Yardi Matrix. Self-storage is increasingly popular among households, as usage reached 12.6 percent in 2025.
New construction is easing after a surge in 2023 and 2024, while some markets are still facing oversupply. Cap rates and rents are stabilizing, while transactions and prices are growing. National advertised rates grew by 0.3 percent year-over-year in August, which was the highest growth rate since September 2022, the report said.
Self-storage REITs are leading the annual rate recovery, according to Yardi Matrix, with same-store advertised rents at stabilized properties up by 1.2 percent compared with a decline of 0.2 percent for non-REITs, year-over-year.
Two-thirds of the top 30 metros saw same-store advertised rates decline, month-over-month. Austin, San Diego, Orlando, Charlotte and Atlanta presented the strongest year-over-year dec