Starwood Capital LLC, which serves as the broker-dealer affiliate of Starwood Capital Group, has appointed Trisha Miller as CEO.
Miller, a veteran of the financial services industry, was previously an executive director of W. P. Carey and CEO of Carey Financial, W. P. Carey’s broker-dealer subsidiary. A substantial portion of Miller’s team at W. P. Carey has joined Starwood Capital as well.
“Our broker-dealer’s expanded focus to include individual investors represents an important step in Starwood’s growth," said Barry Sternlicht, chairman and CEO of Starwood Capital Group. “We have been carefully evaluating how to reach individual investors for some time, and believe now is the opportune time to diversify our offerings to this growing source of capital. While Starwood has historically raised funds with institutional investors, the marketplace for alternative investment products tailored to individual investors has evolved and strengthened in recent years in ways that can benefit the individual investor. We are excited to bring on Trisha Miller to lead our broker-dealer affiliate and begin welcoming a new group of investors to participate in our longstanding business of buying high-quality assets and improving them through hard work, attention to detail and creativity.”