SoFi is expanding members’ access to private market funds, which provide exposure to privately held companies before their potential initial public offering. SoFi members can now access a new class of the Cosmos Fund, with sole exposure to Anthropic, in addition to private equity funds Pomona Investment Fund and StepStone Private Markets Fund through SoFi’s relationship with Templum.
“SoFi’s expansion into alternative investments, like private market funds, has broken down barriers for retail investors to access potentially high value opportunities,” said Anthony Noto, CEO of SoFi. “Retail investors are interested in investing in today’s most valuable privately held companies, but access has long been dominated by ultra-high-net-worth individuals and large institutions.”
In a 2024 survey of 5,000 retail investors, SoFi found that more than 87 percent of investors had an interest in investing in privately held companies. When asked what type of companies
