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Private market retail assets are set to hit $3.7 trillion by 2029
Other - OCTOBER 3, 2025

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Private market retail assets are set to hit $3.7 trillion by 2029

by Elise Mackanych

Private markets retail assets are expected to reach $3.7 trillion by 2029, according to Cerulli research. These assets are growing rapidly, and the current estimation of U.S. financial advisers’ allocation to less than fully liquid private market strategies is $1.9 trillion.

Throughout the next seven years, supporting the potential $1.7 trillion in growth will be done through asset allocation models, including models with alternatives, models of alternatives and model-adjacent solutions.

According to Cerulli, nearly half of asset managers report multi-manager product as a best opportunity for inclusion, as 44 percent believe inclusion in paper models to wealth managers is the best opportunity. More than 40 percent believe inclusion in a unified managed account program (UMA) is the best opportunity for inclusion, according to the report summary.

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