Paul Massey, previously president of New York investment sales at Cushman & Wakefield, has plans to launch a new brokerage firm, B6 Real Estate Advisors.
The company name is short for “Building by Building, Block by Block.”
B6 Real Estate Advisors will focus on the middle market, specializing in property sales ranging from $1 million to $200 million. It will be starting its operations in New York City and New Jersey.
According to the press release, the firm is looking to “disrupt” the investment sales and capital advisory sectors in NYC by having a “comprehensive, transparent data and technology-forward platform with territory network expertise, owner-aligned philosophy and a collaborative, employee-centric culture.”
Massey co-founded the firm along with former colleagues Neil Heilberg and Michael Wlody, who were both executives at Massey Knakal Realty Services. Heilberg will serve as CEO and Wlody will serve as CFO.
Massey left Cushman & Wakefield in April 2018, having worked there since the firm bought Massey Knakal Realty Services, which he co-founded with Bob Knakal in 1988, for $100 million in 2014.
