Publications

Cetera welcomes 34-member Pillar Financial Group with $1.8b in client assets
Other - OCTOBER 14, 2025

To read this full article you need to be subscribed to Newsline.

Sign in Sign up for a FREE subscription

Cetera welcomes 34-member Pillar Financial Group with $1.8b in client assets

by Released

Cetera has announced the addition of Pillar Financial Group, led by seven partners including CEO Luke Madsen and a 34-member advisory team. The Seattle-based firm brings approximately $1.8 billion in assets under administration including more than $500 million in retirement plan assets and has joined the Cetera Advisors community. The firm moved to Cetera from Northwestern Mutual Investment Services.

Pillar Financial Group is a multigenerational, planning-centric fiduciary firm that creates customized financial plans for every client. The team serves individuals, families and businesses across their communities and has expanded through both organic growth and acquisitions.

Madsen noted that Cetera's expanding platform supports the firm's ability to continue to deliver advanced estate planning and high-net-worth solutions, including alternative investments, and also integrates tax planning. He emphasized the firm's commitment to providing succession opportunities to sen

Forgot your username or password?