Cerity Partners, an independent wealth management firm, has announced a strategic partnership with Nasdaq Private Market (NPM), a firm in secondary liquidity for private companies and employee shareholders. Cerity Partners will serve as the exclusive wealth partner to NPM clients participating in tender offers. The collaboration meets increased market demand from private companies and their employees to integrate access to personalized guidance, advice and broader wealth services into the liquidity process. In addition, the partnership is expected to provide Cerity Partners' high-net-worth and ultra-high-net-worth clients with access to private market investments from the NPM platform.
Cerity Partners will integrate with NPM to offer private companies and their employees a comprehensive liquidity and financial planning experience, while reducing the administrative burden on finance and human resources teams that can arise around liquidity events.
As part of the strateg
