More than ever, U.S. individual investors want more personalized investment advice, reshaping how U.S. distributors — broker-dealers, wirehouses, RIAs — and asset managers cooperate and compete with one another for customer attention and trust, according to a new report from Broadridge Financial Solutions.
About 43 percent of U.S. asset managers identified personalization as one of the most disruptive trends they face between now and 2027.
The U.S. adviser-sold asset management marketplace requires two things: data to define and measure the firm’s decisive competitive advantages, and a strategy to deploy them effectively. As investors and advisers need more customized outcomes, the cost of meeting those needs rises substantially. The paper explores how asset managers can use the former to build the latter.
To read the full report, click here.