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Blackstone survey shows private market investments, real estate remain of priority to advisers
Research - OCTOBER 28, 2024

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Blackstone survey shows private market investments, real estate remain of priority to advisers

by Kali Persall

Private market investments continue to play a strong role in adviser portfolios, according to Blackstone’s recently released Advisor Pulse — Fall 2024.

Blackstone surveyed financial professionals across the United States, EMEA and Asia Pacific participating from July to September 2024 and found 82 percent of advisers believe private market investments attract new clients.

Also of note, more than 40 percent of surveyed advisers recommend clients allocate 10 percent to 20 percent of their portfolios to private markets, similar to family offices, which often invest 20 percent or more. Yet, surveyed advisers’ current client allocations average only 5 percent to 10 percent — just half of what they deem optimal.

In related news, nearly 70 percent of advisers surveyed by Blackstone expect to increase or maintain private real estate allocations. Even though real estate values showed signs of bottoming at the beginning of 2024, the majority of Blackstone

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