Altruist, a modern custodian built exclusively for RIAs, has announced a significant rebrand and overhaul of its adviser platform and client portal. Now supporting more than 4,900 advisers, Altruist is the fastest-growing RIA custodian according to the 2025 T3 Software Study. The platform has tripled assets under management for two consecutive years and is increasingly attracting larger, more sophisticated high-growth firms, with average firm size up 43 percent year-over-year.
“Good design makes products more accessible. It makes using those products more intuitive. Consumer finance apps have been charging ahead in this area. Advisers and clients deserve a platform experience that's aligned with the impact of the work getting done,” said Jason Wenk, founder and CEO of Altruist.
Key updates include a new logo, color palette, fonts, photography, illustration and motion guidelines
