AlphaCore Wealth Advisory, an independent wealth advisory firm, has announced the addition of Blue Rock Financial Group, a Sussex County, Del.-based wealth management firm. The addition strengthens AlphaCore’s growing Mid-Atlantic presence following its acquisition of SPC Financial, whose team helped launch AlphaCore Tax Services in November 2025.
Blue Rock was founded more than a decade ago by Todd Roselle, ChFC, who grew the firm organically to more than $400 million in client assets through deep community ties and a specialized focus on business owners.
AlphaCore and Blue Rock share a commitment to meaningful engagement within the communities they serve. That commitment is reflected in Roselle’s founding of the Delaware Mud Run, raising more than $3 million for the Leukemia Research Foundation of Delaware, and in Blue Rock’s annual Delaware Business Owner Summit in Dewey Beach. Since 2024, the event has brought together more than 200 business owners and execut
