Eton Solutions, a wealth management platform that manages more than $1.3 trillion in assets, has launched a new platform that will give ultra-high-net-worth individuals (UHNWI) with $15 million and above in assets wealth management capabilities that were previously only available to family offices. Powered by the same technology behind its core product, AtlasFive — which was developed for billionaires — the new EtonAlpha centralizes all of an individual's households financial life in one place and provides a holistic view of their net worth that’s reconciled daily.
Users can interact with their database directly from their mobile app, WhatsApp or desktop to better understand the family’s saving and spending patterns and the value of everything else that they own like art, antiques, furniture and more. The solution has attracted early users, including physicians, tech entrepreneurs, CEOs, lawyers and others.
The number of UHNWI households globally has increased
