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Why I’m bullish on retail, shares Brandon Isner, head of U.S. retail research, Newmark
Other - AUGUST 26, 2025

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Why I’m bullish on retail, shares Brandon Isner, head of U.S. retail research, Newmark

by Andrea Zander

The retail sector has demonstrated remarkable resilience since the great financial crisis, in part due to minimal new construction post-2010 and ongoing reinvestment in well-performing centers, said Brandon Isner, head of U.S. retail research at Newmark, in an interview with IREI. He highlighted the growing importance of technology integration, multi-channel retail strategies, and adapting store locations to evolving consumer behaviors. Despite recent store closures and some vacancy, Isner views these challenges as opportunities, believing retail is entering a new era of increased productivity.

What are your overall views on the retail sector’s resilience 

I’m bullish on retail. I think retail remains in very good shape. It’s overcome a lot of adversity — not just in the last five years, but over the last 15 years as well.

One of the main things that’s helped retail real estate

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