Crux Wealth Advisors has launched as a hybrid registered investment adviser and full-service wealth management firm.
After two years of due diligence and preparation, the now fully autonomous firm launched with its first tranche of $1 billion in client assets under management (AUM) in a planned multi-phase transition strategy in order to minimize client and business disruption, while allowing for equally efficient transitions in the coming months.
Crux parted ways with Raymond James Financial Services (RJFS) on Aug. 2, 2024. Crux founder and CEO Travis Alexander originally established the company in 2016 and had an impressive tenure while on the RJFS platform, growing the firm AUM from approximately $70 million in the first year to more than $3 billion while on the platform. This success quickly propelled Crux into the top 10 branch rankings based on trailing 12 revenue across RJFS.
“This is an exciting time — it’s the culmination of focused team effort an
