Apple Leisure Group (ALG) and NH Hotel Group (NH) have formed a strategic alliance to bring AMResorts’ brands to Europe.
AMResorts will debut in Spain with its Secrets Resorts & Spas adults-only brand, and Dreams Resorts & Spas family-friendly brand, as well as introduce Amigo Hotels & Resorts, a new three-star brand offering a concept completely different to the collection’s existing offerings.
AMResorts will oversee brand management and sales, while NH will maintain operational management of the resorts.
The first four hotels in AMResorts’ European portfolio are slated to open in Spain in 2019.
“Spain has an abundance of beach and leisure destinations as well as one of the strongest all-inclusive resort markets outside of the Caribbean,” said Alex Zozaya, CEO of ALG.
The expansion into Europe marks the next phase of a long-standing partnership between AMResorts’ and NH, which began in 2011 when the companies established a similar model to open three resorts in the Dominican Republic.
NH operates nearly 400 hotels in 30 countries.
