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Nearly half of U.S. adults prefer shopping in-store over online shopping

by Andrea Waitrovich

Nearly half (47 percent) of U.S. adults surveyed prefer to make purchases in-store over shopping online, according to Coldwell Banker Commercial Affiliates.

"Despite doomsday headlines about the retail industry and how e-commerce has taken over, our survey has found that Americans still enjoy and remain loyal to in-store shopping, regardless of the retail climate," noted Fred Schmidt, president and COO of Coldwell Banker Commercial Affiliates. "When asked a similar question in 2016, 43 percent of Americans preferred to shop in-store over online, and this year it has ticked up to 47 percent of Americans. All in all, this shows that brick-and-mortar retail remains steady, but there is work to be done to keep the industry relevant."

The survey responses also were segmented into the following generational categories: Younger Millennials (ages 18-29), Older Millennials (30-34), Gen Xers (35-49) and Baby Boomers (50-69).

As U.S. adults b

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