Hotel guests desire sustainability experiences during stay

According to a survey of 72,000 Hilton guests, about 33 percent said they prefer hotels with environmental and social programs. Among guests younger than 25, that number jumped to 44 percent, according to ULI’s Greenprint Center for Building Performance, Sustainability in Hotels report.

To meet guest expectations about sustainability and attract younger and more environmentally aware customers, hotels must go beyond basic efficiency measures like installing light-emitting diode (LED) lighting and in-room climate control. Sustainability and efficiency measures that reduce utility costs and boost net operating income create easy opportunities to add value to a hotel — and unlike other types of real estate assets, hotels can reap those benefits directly without having to share the savings with tenants.

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