Research - OCTOBER 12, 2021

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Holiday shoppers plan to spend 25% more, compared to 2020 season

by Andrea Zander

Consumers plan to spend 25.4 percent more this holiday season, according to JLL’s annual holiday survey. The average is $870 per person on all holiday-related purchases, compared to an average of $694 in 2020 — meaning this year’s spending is nearing 2019’s pre-pandemic average budget of $874.

“Consumers are eager to return to in-person shopping this holiday season — immersing themselves in the holiday spirit to dining after a long day of shopping. It’s a full holiday experience that many shoppers look forward to,” said Greg Maloney, president, JLL Retail. “And, it’s refreshing to see that in-person dining and enclosed malls are at the top of consumers’ destination lists.”

Some 58 percent of shoppers plan to shop in stores or some form of shopping involving a physical store: 34 percent will buy online, pick up in store (BOPIS) and 22.6 percent will take advantage of curbside pickup. The top five retailers that consumers plan to s

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