Publications

Research - OCTOBER 12, 2021

To read this full article you need to be subscribed to Newsline.

Sign in Sign up for a FREE subscription

Holiday shoppers plan to spend 25% more, compared to 2020 season

by Andrea Zander

Consumers plan to spend 25.4 percent more this holiday season, according to JLL’s annual holiday survey. The average is $870 per person on all holiday-related purchases, compared to an average of $694 in 2020 — meaning this year’s spending is nearing 2019’s pre-pandemic average budget of $874.

“Consumers are eager to return to in-person shopping this holiday season — immersing themselves in the holiday spirit to dining after a long day of shopping. It’s a full holiday experience that many shoppers look forward to,” said Greg Maloney, president, JLL Retail. “And, it’s refreshing to see that in-person dining and enclosed malls are at the top of consumers’ destination lists.”

Some 58 percent of shoppers plan to shop in stores or some form of shopping involving a physical store: 34 percent will buy online, pick up in store (BOPIS) and 22.6 percent will take advantage of curbside pickup. The top five retailers that consumers plan to s

Forgot your username or password?

We use cookies and other tracking technologies to personalize your user experience on our site and perform site analytics. By clicking on “I accept”, you consent to our Privacy Policy.