Four ways to invest in the bourbon boom

Kate Lynch, former Wall Streeter, and brother Rick Lynch, a fintech entrepreneur turned bourbon distiller and investor, discuss the bourbon and the Super Premium American Whiskey segment, which grew at a 15.9 percent compounded annual growth rate from 2003 to 2022, and its prospects for continued growth as the bourbon-distilling and drinking trend expands globally. How does one capitalize on this niche investment? They offer a roadmap. (02/2024)