The Dohrmann Report: July 2017

Geoffrey Dohrmann, founder and CEO of Institutional Real Estate Inc. and Real Assets Adviser magazine, discusses the current marketing freeze in the institutional and private wealth markets, as organizations grapple with pending federal regulations and uncertainty about the staying power of the economic recovery. He reviews the miscalculations firms often make in these situations, as well as the principles behind successful branding campaigns. (07/2017)