The “E” in environmental, social and governance, or ESG, gets the lion’s share of attention. Results can be measured and proven and targets struck. This has arguably led to the “S” and “G”, social and governance, being treated as backseat companions. Still, industry denizens know the “S” and “G” are also important, and whether for better or worse, investors, cities and governments are asking private enterprise to aspire to social goals and responsibilities.