Publications

- October 1, 2015: Vol. 2, Number 10

To read this full article you need to be subscribed to Real Assets Adviser

The Specialty Practice: Six techniques for finding and developing a focused and fruitful market niche

by

Defining your niche or practice specialty is the first step in developing a long-term growth plan for your business as a financial adviser. A niche will not only help you identify your target customers, it will also allow your practice to run more efficiently, help increase referrals, recruit new partners or even find the right fit if you are considering changing firms or affiliations.

A niche can also help you stand out in a crowded marketplace, much like your personal brand. Your practice specialty will help position you as an expert in a particular area, making it easier for those looking for your expertise to find you.

How do you fine-tune your niche? How do you ensure you becomethe expert and go-to individual for your client’s needs?

Here are six techniques for improving your specialty practice:

Educate yourself. The first step in defining and honing in on your niche is doing your homework. Educate yourself about your targ

Glossary, videos, podcasts, research in the Resource Center

Forgot your username or password?

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?

We respect your privacy! Please give consent for processing data as described in our Privacy Policy