Publications

- December 1, 2021: Vol. 13, Number 11

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Sticky habits: How to understand retail shopping behaviour in Australia

by Dinesh Pillutla

Online sales in Australia have been strongly increasing during the COVID pandemic, as restrictions and lockdowns have effectively driven consumers to migrate to online shopping.

A lot has been said about the pandemic being the driving force for a “new normal”, or new behaviour by consumers. This needs to be viewed, however, in the context of the “old normal”, or old behaviour, and human beings’ desire to revert to old habits when given the chance. This has never been more obvious than in online spending habits during the COVID-climate period.

The retail sector in Australia continues to remain a key beneficiary of growth in the current COVID environment. Spending has been supported by government stimulus packages, as well as price increases. Consumers have also been reallocating a lot of their spending into the retail sector — spending on transport and overseas travel has been lower due to restrictions, and interest rates remain low, all of which translates

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