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Real estate industry’s tech adoption builds momentum
- November 1, 2018: Vol. 30, Number 10

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Real estate industry’s tech adoption builds momentum

by Loretta Clodfelter

The real estate industry is reaching a tipping point on its integration of technology into the business, according to Alex Robinson, CEO and co-founder of investment management–software provider Juniper Square. He says real estate firms have begun adopting new technologies “at a dramatic pace.”

In the past 12 months, Juniper Square has more than tripled its customer base, as its clients have rapidly evolved from mainly small- and mid-size real estate firms to now include some of the largest institutional fund managers. One of those customers is Tishman Speyer, which chose Juniper Square as its investment system of record for its global real estate portfolio. Tishman Speyer’s team will use Juniper Square’s software for client management, fundraising, investment accounting, and investor reporting.

“For many years, technology was seen as a four-letter word among real estate leaders — something to be consigned to the back office, with the absolute minimum inv

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