New generation of evergreen funds are transforming the market for individual investors
- February 1, 2024: Vol. 11, Number 2

New generation of evergreen funds are transforming the market for individual investors

by Nick Veronis and Stephanie Davis

During the past several years, the market for evergreen private market funds designed for individual investors, often referred to as “semi-liquid” funds, has evolved dramatically, narrowing the gap in both quality and cost relative to the investment options available to institutional investors.

As with the evolution of the mutual fund industry, the evolution of these individual investor-focused evergreen private market funds has had its share of stumbles. Ten to 15 years ago, the first generation of these funds were often launched by smaller and less experienced managers. Moreover, many of these funds suffered from high front-end load fees, layers of management fees that were less aligned with shareholder capital, liquidity issues, improperly utilized leverage, and/or significant beta to public markets, masked by the notion of being “nontraded.”

In recent years, however, a growing number of large, established managers have entered the evergreen space, bringing with them more institutional-style pricing, structure, transparency and education. As such, individual investors now have an ability to access private market return and diversification potential through numerous high-quality managers that were previously out of reach.

Historically, private equity investing has been largely limited to the very upper end of the wealth scale due to regulations that only permit qualified purchasers to invest directly into traditional, closed-end drawdown funds. These closed-end investment vehicles generally have a fixed term of 10 years and come with the complexities of a J-curve (capital calls and distributions). High investment minimums and operational hurdles also created barriers to the accredited investor market, which represents an estimated $24.5 trillion across approximately 17 million households, excluding qualified purchasers. Yet, as private market allocations within the institutional channel (e.g., pension funds and endowments) have begun to plateau, many established managers have made tapping into the $60 trillion U.S. wealth channel a top priority. Today, a new generation of evergreen funds, or flexible investment vehicles that allow investors to enter and exit the fund on a periodic basis, are transforming the market, with established managers leveraging technology and employing teams of dedicated product specialists to educate wealth advisers and their clients.

In fact, almost every large-scale alternative asset manager has now entered the race to bring alternatives to a broader set of investors. Key players include “household” name general partners (GPs) such as Apollo, Ares, Blackstone, Blue Owl, Carlyle and KKR, as well as major traditional long-only managers such as BlackRock, Franklin Templeton, Nuveen and PIMCO. In addition, most of the leading private markets specialists that focus on secondaries and syndicated direct co-investments have launched tender offer funds under the Investment Company Act of 1940 (the ’40 Act), including  Hamilton Lane, Neuberger, Pantheon, Portfolio Advisors, StepStone and Partners Group, which was the pioneer in the registered fund space. All of these managers want to control the quality of their products, protect the integrity of their brands, and develop direct relationships with global private wealth platforms and independent wealth firms.

Today’s managers are addressing liquidity in the context of holding private investments in registered funds. Thoughtful portfolio construction has enabled managers to more closely align liquidity terms with the underlying investments’ anticipated liquidity needs. In addition, in many cases, the management fees have come down closer to institutional-style pricing and, in some cases, the incentive fees (or profit participation) that the managers charge have also come down to levels once reserved only for institutional investors. Furthermore, the egregious front-end loads, which averaged 7 percent over a decade ago, have been cut in half and, oftentimes, are waived entirely by advisers today.

The ability to invest capital with well-known established managers into structures that are not only competitively priced but also deploy the capital quickly has been a game changer for many investors. These structures deliver instant exposure to seasoned portfolios of private investments with compounding returns, compared with traditional closed-end funds in which the committed capital is drawn down over several years. In fact, some of these funds have been attracting the interest of institutional investors and, more recently, GPs have been designing evergreen funds focused specifically on institutions.

As a result, the aggregate assets under management of evergreen funds focused on private capital has more than quadrupled to $430 billion during the past 10 years. In particular, two major asset classes have driven this rapid AUM growth: real estate, through nontraded REITs, and private credit, through both nontraded BDCs and interval funds. Sustained low interest rates from 2015 to the beginning of 2022 certainly helped propel these products, which offered individual investors higher yields and current income at a time when the fixed-income side of the traditional 60/40 portfolio was struggling.


While private equity has been slower to evolve in the evergreen, semi-liquid space, it is now beginning to scale as numerous high-quality private market specialists have launched registered funds in recent years, and a number of large private equity firms have designed innovative structures for individual investors. Exactly how this is happening is worth understanding better.

Registered private equity tender offer funds are SEC-registered and continuously accept new subscriptions from eligible investors. The evergreen structure is designed to provide shareholders with consistent private equity exposure through a single investment. Minimum investments can be as low as $25,000 and the individual investor is not subject to any capital calls throughout the life of the investment. In other words, the money goes to work immediately into an existing portfolio of private investments. In addition, tax reporting is provided through a Form 1099, rather than the more complicated Schedule K-1 typically associated with private equity.

While tender offer funds provide for more liquidity than traditional private equity funds, they are still intended to be longer-term investments. Periodic tender offers, which are usually quarterly at 5 percent of net asset value (NAV), are conducted at the discretion of the fund’s board of directors and may be suspended at any time without shareholder approval (i.e., in a steep market decline, the managers of these funds may suspend redemptions to avoid a “fire sale” of private assets).

With the emergence of ’40 Act registered tender offer funds, major wealth management platforms can now provide continual private equity exposure to their accredited investors and qualified clients in addition to clients who are qualified purchasers and want to see their money put to work immediately and remain invested. In fact, almost every major private bank is now offering private equity in an evergreen structure, in addition to many RIA firms and independent broker/dealers.

On the supply side, numerous established private market specialists are taking advantage of free (or low fee) co-investment deal flow generated by their primary commitments to private equity funds. This enables them to provide their registered funds with access to private equity deals led by quality GPs at low underlying “acquired fund fees,” which typically brings the all-in cost to a range of 250 basis points to 400 basis points on the NAV.

With these pricing developments, the costs for numerous evergreen funds focused on private equity are becoming more competitive with 3(c)(7) feeder funds that are only available to qualified purchasers. When combined with the presence of high-quality managers, lower investment minimums, and the ability for investors to become fully invested on day one, it is not surprising the adoption of tender offer funds by the private wealth channel has begun to accelerate during the past three years.


The latest development in the private equity asset class is the launch of non-registered funds in an evergreen format by some of the industry’s largest GPs. Apollo has launched an open-end 3(c)(7) fund in the form of a limited partnership, which provides access to a blend of private equity, real assets and private credit. While this fund is restricted to qualified purchasers, it is designed with the individual investor in mind, potentially serving a couple different roles in client portfolios — either as the core of a mature, diversified private market allocation or as a replacement for a traditional public equity allocation.

Blackstone also recently launched an evergreen 3(c)(7) fund focused on private equity. Its fund, which went live in January 2024, is also restricted to qualified purchasers, with monthly, fully funded subscriptions and periodic repurchase offers.

KKR has launched perhaps the most groundbreaking vehicle in the form of a conglomerate or operating company structure that owns and operates businesses alongside KKR private equity strategies and is available to accredited investors. The first-of-its-kind structure provides direct access to a diversified, fully drawn portfolio of KKR private and growth equity portfolio companies owned and operated across the globe.

Meanwhile, Partners Group, with 30 percent of its AUM currently in evergreen structures, is expected to launch six new evergreen solutions to expand their reach in the private wealth space. We should note private equity firms are prohibited by the SEC from creating and managing their own registered private equity funds, which is why these major players have come up with these evergreen vehicles and why the iDirect Private Markets Fund exists.

In the race to capture the massive wealth market and diversify their investor bases beyond institutional capital, these firms are taking bold steps and ramping their resources to educate wealth advisers and explain the benefits and streamlined structures of these new products.


For advisers and clients seeking to diversify risk exposure away from public equity, private equity may offer better long-term return prospects. Private equity has outperformed the S&P 500 by more than 500 basis points during the past 20 years, and with significantly lower volatility than public markets. That historical return profile could be especially beneficial in an environment where many expect continued volatility and lower returns from public equity.

Private equity also provides investors with access to a larger universe of investment opportunities compared with public equity. During the past 25 years, the number of U.S. private companies has gradually increased while the number of publicly listed companies continues to shrink, declining by nearly 50 percent since 1996, from 8,090 to 4,266 in 2019. This shrinking universe of public companies has also grown older with less growth. One study found the average age of a newly listed company in the technology sector rose from five years old in 2000 to 15 years old in 2022.

Today, there are more than 19,000 private companies in the United States with annual revenues above $100 million, compared with only 2,800 public companies. This speaks to the elongation of the private company lifecycle — as more and more private companies stay private longer, the number of private companies with multibillion-dollar valuations has reached unprecedented levels.

The ability to think and act with a long-term perspective is one of private equity’s biggest advantages over public equity. Private equity professionals spend far more time discussing strategy and long-term value creation with their management teams than board members of public companies, which are often afflicted by short-termism. The management teams can operate their companies without the pressure to meet short-term analyst expectations and can instead focus on their long-term objectives. Finally, the economic interests of the GPs are highly aligned with those of their investors through meaningful personal commitments and profit-based incentives.

While investors tend to be conservative when considering illiquid assets, a BlackRock study found an investor’s ability to take on liquidity risk may be higher than is typically assumed, depending on spending needs. The study concluded institutional investors with high spending needs (up to 8 percent of the portfolio) can sustainably manage allocations up to 20 percent in private investments. For advisers and clients following the “4 percent rule” (generally regarded as a conservative annual spending rate) reallocating 5 percent to 10 percent of a total portfolio to private equity should have a negligible impact on overall liquidity, while enhancing diversification and increasing return potential.


With more individual investors seeking uncorrelated sources of return to help mitigate risk in a traditional stock/bond portfolio, the next wave of evergreen private market funds is a welcome innovation. In iCapital’s 2023 Financial Advisor Survey, 95 percent of participating U.S. financial advisers said they plan to maintain or increase allocations to alternative investments in the coming year, with 44 percent actively planning to increase their allocations.

Their timing looks good as it relates to the breadth of products they have to choose from today — which is being driven by a growing urgency among established private equity firms to build their brands in the massive U.S. wealth channel. While some may question why top-tier private fund managers are pursuing individual investor capital, the latest structures and aggressive pricing of these version 2.0 evergreen private market funds show just how committed these GPs are to the wealth management channel. With so many established, proven managers now fully committed to this market, the trend toward even lower costs and broader access will only continue.


Nick Veronis is co-founder and one of the managing partners of iCapital, where he is head of portfolio management, and Stephanie Davis is managing director and co-head of U.S private wealth solutions at Hamilton Lane. Read the original and complete version of this article on the iCapital website here.

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