A Conversation with Karen Sieracki
For real estate investors, property is both an art and a science. Art, because buildings can be looked at and admired for their appearance and aesthetics; science, because investors need to know whether their performance objectives are being met, so data has to be collected, measured and analysed. Property research involves the aggregation and analysis of performance and other data as well as the identification of trends in pursuit of those investment objectives. Editor Richard Fleming spoke recently with Dr Karen Sieracki, director at KASPAR Associates Ltd in Tunbridge Wells, United Kingdom, about the role of real estate in the investment world of the moment.
What made you go into real estate?
I was always interested in the mix of social, political and economic forces that determine the use of land, and to me it seemed like it was quite a fascinating dynamic as to what is built, where it is built, and how the land is