Whitbread invests €237m in new London hotel

Whitbread PLC has acquired a prime freehold property on the Strand in central London, located just off Trafalgar Square.

Subject to planning, 5 Strand will become the latest hub by Premier Inn hotel in the estate and is expected to open sometime in  2027. The purchase and development are being funded from the group's existing cash resources and will also include one of the group's popular Bar+Block steakhouse restaurants.

With a total investment of over €237.4 million ($237.2 million), including construction and related costs, the development is part of the firm’s strategy to  invest in expansion in the popular London market, where a significant proportion of Premier Inn's future pipeline is located.

Alison Brittain, CEO, said, “I'm delighted that we've been able to acquire this iconic location, which is set to become our latest hub by Premier Inn hotel. It is in a prime position and is perfect for the hub brand which is continuing