Kohl’s has plans to increase its retail footprint following the impacts of COVID-19 to the sector. Consumer behaviors have been triggered by the COVID-19 pandemic, causing retail organizations to rethink and restructure their business to expedite recovery and drive margin improvement.
Over the next three years, Kohl’s will increase its investment in store strategies to improve the store experience for customers and associates. Over the next four years, about 100 new, smaller-format stores will open in markets previously untapped by Kohl’s physical presence.
“Kohl’s began with roots as a brick-and-mortar company, and these 60 years of experience have set the company up to become a leading omnichannel retailer,” said Mark Griepentrog, Kohl’s chief property officer. “Our strong and productive off-mall store base can continuously evolve with our customer’s expectations and demand, and we see substantial opportunities to leverage our real estate in produci