Retail mall owner, real estate CEO invest in global food tech platform

C3 (Creating Culinary Communities), a global food tech platform founded by Sam Nazarian, announced $80 million in Series B funding co-led by Brookfield Asset Management and REEF Technology with participation from Egon Durban and Greg Mondre, managing partners and co-CEOs of Silver Lake Partners, along with Dean Adler, co-founder of real estate investment firm Lubert-Adler.

Kevin McCrain, managing director, real estate at Brookfield Property Group., which owns more than 200 retail properties, said, “Ultimately, consumers need to be able to ‘touch’ a digital concept for it to last, and C3 has found a way to convert their extremely successful digital brands into lifestyle experiences, whether through the CITIZENS GO app, food halls or lifestyle front-of-house dine-in experiences — all of which can be executed out of a single real estate space. Nobody else is doing this to C3’s level.”

The tech-enabled food company uses an omnichannel approach for food industry