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Prudential adds two to global marketing and communications team

by Reg Clodfelter

Prudential Real Estate Investors has added Alyson Barnes and Erica Platt to its global marketing and communications team, based in New York City. Barnes joins as PREI’s new global head of marketing and communications, and she will be responsible for building PREI’s brand across the institutional and high-net-worth investor community as well as the broader real estate industry. In addition, she will be charged with driving the internal and external communications strategy for PREI globally and working in partnership with Prudential's global communications team. Previously, Barnes was head of marketing communications for the private funds group at Brookfield Asset Management. She has also held positions as global head of marketing and communications for RREEF Alternatives, as executive director in corporate communications with responsibility for media relations and internal communicat

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