Hilton launches large-scale franchise model in Asia Pacific

Hilton has launched a large-scale franchise model in China. The business model will allow independent hotel owners in China to benefit from Hilton’s commercial strategies and support network, as the company welcomes investors and owners to explore franchising opportunities with its upscale focused-service brand, Hilton Garden Inn. Hilton plans to open 200 Hilton Garden Inn hotels in China by 2025, with another 500 Hilton Garden Inn projects in the pipeline.

“We remain optimistic about travel industry recovery in the long term, as we continue to see strong domestic leisure demand in various parts of Asia Pacific, and investors remain bullish on the hotel sector,” said Alan Watts, president, Asia Pacific, Hilton. “Providing opportunities for franchised partnerships with Hilton Garden Inn — one of the strongest focused-service brands in the market — is a great step toward winning the hearts and minds of strong, savvy independent hotel owners in China. We are confiden