Firm to make €5.8b capital investment in London’s West End

New West End Co., which represents 600 businesses on Oxford Street, Regent Street, Bond Street and in Mayfair, has announced details regarding a collective planned £5 billion (€5.8 billion/$6.8 billion) capital investment into London's West End.

The investment is spread across 22 existing and new West End developments, with the area not only looking to bounce back from a pandemic that ravaged the retail, hospitality and commercial property sectors, but to also evolve into the destination of choice for the modern consumer. An onus on public realm projects — with more than £220 million (€257 million/$299 million) of the total investment dedicated to this open public space — is accompanied by a marked shift in the makeup of the high street.

Traditional bricks-and-mortar stores — while not without their place on the high street — are to be complemented with brands that fulfill the needs of a consumer looking for a more diversified and immersive experience fro