Diversify Advisor Network, the adviser-founded and adviser-led wealth management firm, has announced that Key Advisors Wealth Management, a Delaware-based fee-only firm with $645 million in assets under management, is joining Diversify Wealth Management to take advantage of its Partner Platform affiliation model.
Key Advisors was founded by Eddie Ghabour and Doug Ferris in 2000. Ferris retired at the end of 2021, at which point Ghabour became sole owner. Key joined Diversify's independent platform in 2022 under Diversify Advisory Services. Ghabour and his team will now transition to Diversify Wealth Management, Diversify's Partner Platform. With this expanded partnership, Ghabour becomes an equity holder in Diversify and will play an active leadership role in the continued expansion of the organization.
"The industry needs to create more aligned partnership solutions for advisers. Part of the design for our Partner Platform was to allow our independent advisers