BTG Hotels, Hyatt create upper-midscale Chinese JV

Affiliates of Hyatt Hotels Corp. and Homeinns Hotel Group, affiliated with BTG Hotels, which is also named BTG Homeinns Hotels Group, have entered a strategic joint venture to create a new hospitality brand.

The brand, to be named later, is aimed at meeting the evolving needs and aspirations of a growing number of young travelers in the upper-midscale segment in China, providing them with a seamless and premium travel experience.

“There is a definite opportunity for us to make a mark in the growing upper-midscale segment,” said David Sun, general manager of BTG Homeinns Hotels Group, chairman and CEO of Homeinns Hotel Group.

In an unprecedented move expected to set a new benchmark for the local hospitality industry, the collective strengths of Hyatt’s global experience in premium hospitality and BTG Homeinns’ scale as one of China’s largest hotel chains, is expected to position both companies to capitalize on China’s expanding travel and tourism mark